Project Overview
A leading firm known for delivering independent, creative advice on commercial real estate transactions across major markets was facing a growing backlog in its application development department. This bottleneck slowed the production of marketing materials and limited their ability to respond quickly to client needs.
To overcome these challenges, the firm sought to modernize its technology stack and improve both customer experience and internal operational efficiency while enabling faster delivery and smoother workflows. BlueCloud partnered with them to streamline processes, modernize their systems, and absorb the overflow work that internal teams could no longer manage.
- Reduced marketing production time from several weeks to just a couple of days with a no-code web app.
- Modernized legacy systems by implementing a cloud-based, scalable framework for marketing operations.
- Improved marketing team efficiency by 500%, streamlining workflows and accelerating campaign delivery.
- Accelerated property presentations, enabling faster client outreach and deal execution.
- Strengthened competitive advantage by reducing time-to-market and improving responsiveness to client demands.
- Scaled delivery capacity with BlueCloud’s borderless delivery model, giving the client on-demand access to specialized expertise.
Challenge: A Growing Backlog and Outdated Processes
The client faced significant operational challenges that hindered their ability to stay competitive in brokering high-value real estate deals:
- A 6- to 9-month project backlog, leaving the internal team unable to keep up with growing demand.
- Manual, time-consuming marketing processes, taking weeks to produce materials for outreach.
- Delayed responsiveness to market opportunities, slowing down deal execution.
To overcome these hurdles, the company sought to enhance operational efficiency with an application that streamlines the planning, creation, and distribution of marketing materials.
Solution: Streamlining the Distribution of Marketing Materials
To address the backlog and project delays, the client partnered with BlueCloud, rapidly deploying a multi-faceted engineering-as-a-service team. This flexible and scalable team consisted of a lead developer, front-end and back-end engineers, QA testers, and geospatial experts who could be brought in as needed. The BlueCloud team’s agile and adaptable structure allowed them to apply specialized expertise to specific areas depending on the project’s needs.
Development of a no-code visual email designer web app
BlueCloud built an intuitive drag-and-drop application that enabled the client’s marketing team to effortlessly create responsive, personalized emails. The app pulled data directly from the firm’s centralized data warehouse—containing property details, images, and key statistics—streamlining the process of designing and distributing marketing materials.
Accelerated time-to-market for marketing campaigns
By replacing manual processes with the custom-built tool, the client’s marketing team reduced the production timeline from several weeks to just a couple of days. This efficiency not only improved internal workflows but also enhanced their ability to respond quickly to client demands.
"By partnering closely with the client to modernize their overall tech stack, BlueCloud helped them overcome significant operational hurdles and streamline their processes. Our development of this web app transformed a previously time-consuming task, dramatically increasing the efficiency of the creation of custom marketing materials - going from weeks to just days. This empowered the client to move faster, remain competitive in brokering high-value real estate deals, and deliver more value to their customers."
- Taylor Youssefi, Client Executive at BlueCloud
Impact: Enhanced Efficiency, Faster Time to Market, and Scalability
With BlueCloud's help, the client significantly reduced project timelines, improved marketing efficiency, and modernized essential business processes, allowing them to thrive in the competitive real estate market.
- Significantly boosted operational efficiency through a flexible, scalable team that accelerated delivery on key projects.
- Introduced a custom application that transformed the planning, creation, and distribution of marketing materials, automating a previously manual process and increasing efficiency by more than 500%.
- Enabled rapid content generation, giving the marketing team the agility to produce high-quality materials in a fraction of the time.
- Accelerated property presentations, allowing the client to showcase opportunities to potential buyers faster than ever.
- Strengthened competitive advantage by drastically reducing time-to-market and improving responsiveness to client demands.
BlueCloud’s borderless delivery model provided the client with the flexibility to scale resources up or down and incorporate specialized expertise as needed, ensuring that they had the right talent for every project. The integration of modern tools and best practices, such as microservices, TDD, and API-first development, ensured that the solutions were scalable and future-proof.
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