Overview
Industry: Advertising, Media and Entertainment
- Built a Snowflake Native App to centralize data processing and streamline operations within the Snowflake environment.
- Integrated Snowflake Cortex and LLM capabilities to enable intelligent, real-time analysis and insight generation.
- Improved customer engagement and ROI by enabling faster, data-driven decision-making through actionable insights.
Challenge
A global leader in audience measurement, analytics, and personalized marketing partnered with BlueCloud to elevate how they deliver data-driven insights and optimize marketing outcomes.
One of the biggest challenges the client faced was ensuring strict data privacy and data separation between the client and its end-users. They needed a solution that wouldn’t require complicated data migrations but would still deliver high performance and strong governance and reduce operational burden.
Another major hurdle was making sense of massive volumes of data—everything from household purchase history to internal company metrics. They needed to extract meaningful patterns to support operational improvements and guide strategic decisions. The goal was to unlock deeper insights into customer behavior and buying habits, and set the stage for smarter campaigns, improved services, and stronger long-term growth.
The client turned to BlueCloud to help them design a highly customized, AI-powered Native application that could enhance their business intelligence, simplify their complex data landscape and deliver real-time, actionable insights.
Their goal was clear: improve customer engagement and boost ROI through smarter, data-driven decisions.
Solution
The BlueCloud team leveraged the Snowflake platform to architect and develop a Snowflake native application and LLM solution that provides advanced data processing and analysis capabilities.
The team built Snowflake Native application, ensuring that the client's data is secure and separated during app operations. With the support of Snowflake, the client was able to achieve significant improvements in data privacy, scalability, and ease of use.
We also improved the client’s business intelligence capabilities through the implementation of BlueInsights and Snowflake Cortex. This not only unlocked valuable insights from their vast data sets but also streamlined their decision-making process, making it more efficient and data driven.
Tech Stack
The Impact
Building a Native App with Snowlfake
By building the Native App with valuable support from Snowflake, we helped the client achieve positive results in key areas: data privacy, scalability, and ease of use. We created a setup that leveraged Snowflake’s native capabilities, streamlining data access while maintaining the integrity and isolation each party required. The Snowflake app securely accesses both datasets, enabling seamless collaboration in a controlled environment.
Enhancing Business Intelligence with BlueInsights and Snowflake Cortex AI
The BlueCloud team implemented BlueInsights and Snowflake Cortex AI to improve the client's business intelligence capabilities and enable them to gain valuable insights from their large data sets. This solution also streamlined the decision-making process, making it more efficient and data driven.
The Analyses Flow processes data queries, generates optimized queries, and presents results in an interactive data frame. The Insights Flow selects relevant data, trains ML models, makes predictions, and visualizes results interactively.
Advanced Analytics for Customer Behaviour
To enable the client to gain a deeper understanding of customer behavior and purchasing habits, we leveraged advanced analytics that provides data processing and data analysis capabilities.
Once thoroughly tested, the app will be deployed on the Snowflake Marketplace, providing the client with a scalable, efficient solution to drive revenue and maintain a competitive edge in the advertising industry.
BlueInsights in Action
BlueInsights powered two key AI initiatives for a global audience analytics leader—driving smarter insights through anomaly detection and data profiling.
Leveraging Snowflake Cortex AI and Snowpark ML, BlueInsights enabled the client to build and embed AI models directly into their Snowflake environment. The result? Faster, smarter decisions—all within a single, scalable data platform.
Anomaly Detection:
Using Snowpark ML and Cortex LLM, BlueInsights helped detect irregularities in real time—boosting data quality and catching issues before they impact analytics.
Data Profiling:
BlueInsights streamlined data profiling and cleansing, helping the client efficiently scan large datasets, flag inconsistencies, and ensure accuracy for confident decision-making.
Key Achievements
- Streamlined updates and reduced manual maintenance
- Enabled users to run scalable parallel jobs, boosting performance and efficiency.
- Enabled predictive insights
- Enhanced data privacy, scalability and ease of use
- Streamlined decision making and strategic planning
- Enhanced strategic planning and future growth
- The product team now uses the app for business intelligence, including predicting future sales based on brand names
Read more about how we help clients build next-generation native apps with Snowflake here.
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