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Tampa, FL - May 5, 2026 - BlueCloud and Insider One have partnered to deliver a new approach to retail personalization, where customer data stays in Snowflake and activates in real time across channels.
Retail brands should not have to move their data to activate it. Yet today, most customer data platforms require companies to export data out of Snowflake into proprietary environments, creating new silos, increasing complexity, and weakening the value of a unified data platform.
Together, BlueCloud and Insider One deliver a Snowflake-native approach to retail personalization.
BlueCloud builds the Customer 360 foundation on Snowflake, including identity resolution, data modeling, and governance. Insider One activates personalized experiences across web, mobile, email, and paid channels. Snowflake remains the system of record, powering analytics and AI.
Customer data stays in Snowflake. Engagement happens across channels. No duplication. No trade-offs between personalization and platform strategy.
The Result
- Production-ready Customer 360 and personalization in as little as six weeks
- Unified data for analytics, AI, and marketing
- Snowflake consumption tied directly to business outcomes
What This Unlocks for Retail and CPG Brands
- Customer 360 across POS, e-commerce, CRM, and loyalty systems
- AI-powered personalization using Snowflake Cortex
- Marketing attribution and campaign intelligence on unified data
- Inventory and demand insights connected to customer behavior
Why This Matters Now
Retail and CPG organizations are under pressure to deliver real-time, personalized experiences without increasing data fragmentation or platform complexity.
This partnership shows that Snowflake can serve as both the data foundation and the activation layer for modern marketing.
“What makes our partnership with BlueCloud unique is that we're not asking brands to choose between their data platform and their activation layer. Insider One's Secure Data Share integration means customer data never leaves Snowflake. It stays in place, governed and secure, while powering real-time personalization across web, mobile, email, and paid channels. Combined with BlueCloud's Customer 360 accelerators and Cortex AI models, this is the first truly Snowflake-native path to enterprise personalization at scale."
— Pradipta Dutta, Global VP & Head of Partnerships and Alliances, Insider One
“Retail brands have invested heavily in Snowflake as their data foundation. This partnership is about making that investment work harder, connecting it directly to customer experiences, marketing outcomes, and revenue. With Insider One bringing Fortune 500-grade activation and BlueCloud building the Customer 360 foundation, brands that have spent years getting their data right on Snowflake can now put it to work across every channel in weeks, not months. The future wins here are significant. We're just getting started."
— Rob Sandberg, SVP, Head of Advisory Services
About BlueCloud and Insider One
Insider One is a pre-IPO agentic martech platform serving Fortune 500 retail brands including Nike, Samsung, Disney, and L'Oréal. Its Snowflake-native integration uses Secure Data Sharing to activate customer data without moving it.
BlueCloud is a Snowflake Elite Partner with more than 200 enterprise implementations, specializing in AI-accelerated delivery and production AI on Snowflake. As a two-time Americas Partner of the Year (2023, 2024), BlueCloud helps enterprises migrate to Snowflake 40-50% faster and unlock production AI with Cortex Code and purpose-built accelerators.
Learn More
To learn more about the BlueCloud and Insider One partnership, contact Brent LaBier at brent.labier@blue.cloud or see what Snowflake-native personalization looks like in practice.
